During All in the Family, Jefferson lived in a working-class neighborhood in the borough of Queens, next door to the Bunker family, with his wife Louise (Isabel Sanford) and son Lionel (Mike Evans). During the period, between 1971 and 1973, George's perpetual absence was explained as being a result of his refusal to set foot in his bigoted neighbor Archie Bunker's home, although in later episodes relationships between Jefferson and Bunker thawed somewhat. When the spin-off series The Jeffersons began in January 1975, George and his family had moved "to a deluxe apartment in the sky" on the Upper East Side of Manhattan.
Like his neighbor Archie Bunker, George Jefferson was frequently opinionated, rude, bigoted, prone to scheming and not particularly intelligent in a scholastic sense. Unlike Archie, however, George was more quick-thinking, and usually more clever. Frequently, plots in The Jeffersons revolved around George's usually dishonest schemes, which always ended in comedic failure. In one 3rd season farcical episode {A Case of Black and White}, George schemes to obtain a new client (a mixed-race couple) by inviting them and the Willises (also a mixed-race couple) to dinner. When the Willises realize that George is using them, they leave before the new client shows up. This makes George bribe Florence the maid and Ralph the doorman into pretending to be the Willises. Eventually the Willises return, and by pretending to be Florence and Ralph, they help George land the client, while trapping George into throwing them an extravagant anniversary party.